DEBENHAMS.COM TO OPEN BEAUTY STORE IN MANCHESTER ARNDALE

2^nd December 2021

Debenhams.com is set to open a flagship Beauty destination at the iconic Manchester Arndale, on the 2nd of December. As the birthplace of the Boohoo Group, Debenhams.com was naturally drawn into the hub of city, matching the department store’s own incredible history within the retail space to the city’s, it was the natural first choice for the flagship to based here.

Since the acquisition by the Boohoo Group at the beginning of 2021, the much-loved British e-tailer has harnessed their beloved heritage whilst rebranding their aesthetic welcoming a fresher, modern and more inclusive image overall. The launch of the Debenhams.com Beauty store, spreading across two floors and covering a total area of 7,552 sq. ft of prime retail space, will give customers the chance to experience the latest from Debenhams.com Beauty, first-hand.

Debenhams.com wants to create a destination that is fresh, modern, and unique, an elevated space where customers can experience the latest in Beauty. The store reflects the brand’s new vision within its finish, and materials used to create this space, taking inspiration from high-end beauty and fragrances brands, that will be housed within. Being an almost exclusively online company, it was essential that the store reflected that digital world, the interactive screens connect these two worlds, with real-time posting via social media platforms displayed immediately on them. The mix of horizontal, clean lines of the counters are contrasted by soft, cushioned walls, mirror the inclusive offering of the store.

On Thursday 9th December, Debenhams.com invites customers to come and experience the Beauty flagship store first-hand, as they host the first VIP event from 5.00pm until 8.00pm. With the first 50 customers to receive a bespoke Beauty goodie bag with purchase on the night, alongside beauty demonstrations, exclusive offers and sampling from icons beauty brands housed at the flagship.

To book a free ticket for the event on the 9th December, please use the following link to reserve a place:

https://www.eventbrite.co.uk/e/debenhamscom-beauty-exclusive-vip-evening-tickets-214570344677

“We are delighted to be opening Debenhams.com Beauty store, within the Manchester Arndale, especially as this is the home of the boohoo group. It feels like an organic location for this exciting retail space, within the heart of the city.

Since April we have reintroduced multiple brands to Debenhams.com as well as new ones, that have really grown the offering for our customers. With the next step of Debenhams.com Beauty journey, I’m excited to see the cross over from our digital & physical elements come to life within the space as well as our range of brands increase dramatically into 2022”

Jeanette Whithear, Homeware & Beauty Director Debenhams.com

Debenham.com Beauty store images to be supplied on day of launch; 2nd of December

-ends-

For more information, samples or imagery from the Debenhams.com, please contact:

Hanna Rose Smith (PR Manager) - hanna.smith@boohoo.com  

www.debenhams.com  

Instagram - @Debenhams // @DebenhamsBeauty  

Facebook - @Debenhams // @DebenhamsBeauty  

Notes to Editors 

Leading the fashion e-commerce market and founded in Manchester in 2006, the Group started life as boohoo.com, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. 

In 2016 boohooMAN launched, becoming the leading, pure play online, shopping destination for young men. In early 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices. This investment proposition has helped the group grow from a single brand, into a major multi-brand online retailer, leading the fashion e-commerce market for 16 to 30-year-olds around the world. 

The boohoo group has continued to further strengthen its multi brand platform, over the last 2 years the group has acquired online womenswear retailer Miss Pap, UK household brands Karen Millen, Coast, Oasis and Warehouse. Most recent acquisitions saw Debenhams (opportunity for digital department store), Dorothy Perkins, Burton (expanding menswear) and Wallis join the group. Today the boohoo group sells to over 18 million ever-growing active customers globally.