About us

A proud British business

Since its IPO in 2014 the group has evolved from one UK fashion focused brand targeting 16-25 year olds, to a diverse global customer base across a portfolio of 5 core brands, across a range of fashion, beauty and home products. Through organic growth and the acquisitions of PLT, Karen Millen & Debenhams and others revenue has grown from £110m at IPO to £1.5bn.

In 2020 we announced a significant set of commitments to improve and strengthen our business which we have incorporated into our business and continue to build on. We have embraced change and we’re creating a stronger, more open and transparent boohoo group every day. Our actions speak louder than words.

We remain proud to be a British business. Positioning our headquarters in the UK and hosting two distribution centres in the UK to serve our Global customer base and working closely with our UK suppliers.

It's safe to say that our Group of today is a stronger, more sustainable and ethical business. But this is just the beginning of our ambition. Our history is still in the making and we look to the future and the positive impact we can make.

Our Brands

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Our Group

The Group’s vision is to lead the fashion e-commerce market globally, in a way that delivers for its customers, people, suppliers and stakeholders, delivering the latest fashion at great prices, combined with excellent customer service.

What separates the group from other apparel retailers?

A diverse brand portfolio with five core brands, eight labels and marketplace model the group can address the needs of customers across a wide demographic globally, offering fashion, home and beauty products.
A flexible and agile sourcing model, allowing the group to operate with speed, underpinning its fashion credentials and ability to disrupt, giving more choice, minimising risk, and great value for customers.
A scalable in-house platform, with proprietary technology – offering e-commerce expertise, best in class logistics and great customer service.

What will drive our profitable growth?

Extensive, diverse brand portfolio and clear brand strategy

A portfolio of 5 core brands and 8 labels enables the group to address a diverse global customer base. The diversity of our brands reduces risk and gives the group a competitive advantage.

Debenhams: our digital department store

Unlocking Debenhams’ significant potential presents upside for market share gains across fashion and new product areas including home, electronics and beauty, all through its capital-light, low-risk marketplace model.

Automation efficiencies

The completion of the state-of-the-art automation project at the Sheffield Distribution centre drives efficiencies and the group’s ability to scale easily. During FY24 peak trading there was a 8x pick rate improvement and cost per throughput unit was down 47%.

Cost saving programme

The cost saving programme has already seen benefits in this financial year, with operating costs decreasing and margin improving. As market dynamics and the macroeconomic environment improves, the group is positioned with a cost base to drive profitable growth.

Being closer to our customer

The opening of a US distribution centre drives a step change in the group’s proposition and ability to disrupt and grow market share in North America.

Financial & Operational Statistics

Year ending February	2019	2020	2021	2022	2023
Sales	857	1,235	1,745	1,983	1769
Growth	48%	44%	41%	14%	-11%
Adjusted EBITDA ⁽¹⁾	84.5	126.5	173.6	125.1	63.3
Adjusted EBITDA Margin	9.9%	10.2%	10.0%	6.3%	3.6%

Active Customers ⁽²⁾	10.7m	13.9m	17.8m	19.9m	18.0m
Number of Orders	30.5m	42.2m	53.4m	62.4m	55.5m
Order Frequency⁽³⁾	2.85x	3.04x	3.00x	3.14x	3.08x
Average order Value⁽⁴⁾	£41.29	£43.50	£46.06	£48.16	£53.32

Note

Defined as profit before tax, interest, depreciation, amortisation, share-based payment charges and exceptional items.
Defined as unique customers to account for multi-brand shoppers and having shopped in the last 12 months
Defined as number of orders in last 12 months divided by number of active customers
Calculated as gross sales including sales tax divided by the number of orders

Our commitment to sustainability

As a business we think everyone should be able to buy clothes that make them feel great at a price they can afford. But we know that fashion has a big impact on the environment so we are working hard to understand that impact and reduce it.

Our ESG Strategy, UpFront, binds us to a set of challenging targets and we are committed and motivated to achieve them. We understand and we recognise the responsibility we have to play our part in taking meaningful action, to communicate accurately and responsibly and to inform and educate our customers and followers.

Sustainability

About Boohoo Group