In 2020 we are overhauling our Charity Strategy and from Q2 our charitable giving will fall under four key pillars:
Fundraising
We will put the weight of our brand behind supporting a single cause that our customers, team and suppliers care about.
Awareness raising
We will use the power, reach and influence of our brand to raise awareness of great local causes. We’ll provide funds but more importantly resource to help the charities achieve their goals and ambitions.
Ad hoc giving
We will continue to review and honour as many of the ad hoc requests we receive each week. Providing vouchers, funds or resource where we can.
Foundation
We are a business that champions and values the contribution that young people make socially and economically. With a global team of around 5,000, the majority of which are under 30 we plan to create a foundation that supports the advancement of young people. We are currently exploring a number of options and aim to launch this by Q3 2020