Founded in Manchester in 2006, boohoo is an inclusive and innovative global brand targeting young, value-orientated customers, pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7.
In 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing and free-thinking brand Nasty Gal. In March 2019, the group acquired the MissPap brand, in August 2019 the Karen Millen and Coast brands and in June 2020 the Warehouse and Oasis brands, all complementary to the group's scalable, multi-brand platform. In January 2021, the group acquired the intellectual property assets of Debenhams, with the goal of transforming a leading UK fashion and beauty retailer into a digital department store and marketplace through a new capital-light and low-risk operating model. In February 2021, the group acquired the intellectual property assets of UK brands Dorothy Perkins, Wallis and Burton. As at 28 February 2021, the boohoo group had 18 million active customers across all its brands around the world.
The following are the important events in the development of the group’s business:
| 2006 | Business founded by Mahmud Kamani and Carol Kane |
| 2007 | Top 10 Online fashion website award 2007 Cosmopolitan Magazine |
| 2007 | BT Online Retail Excellence Awards 2007 |
| 2008 | Top 10 – Heat Magazine top online retailer awards |
| 2009 | Cosmopolitan Online Fashion Awards – Best Newcomer |
| 2009 | Catwalk videos launched |
| 2010 | Experian Hitwise Top 10 website in the Apparel and Accessories category (Jan-Dec) |
| 2010 | Cosmopolitan Fashion Awards – Best for Bargains |
| 2010 | Reveal Click to Buy Awards – Brilliant for Bargains |
| 2010 | boohoo.com website re-launched |
| 2011 | 360° Product View launched for shoes and accessories |
| 2011 | Reveal Click to Buy Awards – Best for Bargains, Best Place to Spend £50 |
| 2011 | boohoo.com commences television advertising in the UK and Ireland |
| 2011 | International Sales account for 10 per cent of group turnover |
| 2012 | Lorraine Awards – Best Online Retailer |
| 2012 | Group acquires Burnley warehouse |
| 2013 | Lorraine Awards – Best Online Retailer |
| 2013 | Capacity at Burnley warehouse increased by installation of mezzanine floor |
| 2013 | boohooMan launched |
| 2013 | International Sales account for 34 per cent of group turnover |
| 2013 | First local language international website launched in France |
| 2014 | Lorraine Awards – Best Online Retailer |
| 2014 | Spanish and German local language websites launched |
| 2016 | Acquisition of PrettyLittleThing |
| 2017 | Acquisition of Nasty Gal |
| 2018 | boohoo.com renamed to boohoo group |
| 2019 | Acquisition of MissPap |
| 2019 | Acquisition of Karen Millen and Coast |
| 2020 | Acquisition of Oasis and Warehouse |
| 2021 | Acquisition of Debenhams |
| 2021 | Acquisition of Dorothy Perkins, Burton and Wallis |
The Company is the holding company of the Group. The following table contains details of the Company’s principal subsidiaries:
| Company name | Principal activity | Country of incorporation | Percentage ownership |
|---|---|---|---|
| Boohoo Holdings Limited | Intermediate holding company | England | 100% |
| boohoo.com UK Limited | Online fashion retail | England | 100% |
| Prettylittlething.com Limited | Online fashion retail | England | 100% |
Country of Incorporation
Country of Incorporation and Registration Number
The Company was incorporated and registered in Jersey with registered number 114397 on 19 November 2013 as a public company under the name boohoo.com.
The Company changed its name to boohoo group plc with the company registry of Jersey on 10 July 2018.
boohoo group plc is not incorporated in the UK and as such the rights of shareholders may be different from the rights of shareholders in a UK incorporated company.
The Company’s shares are traded and quoted on the AIM market of the London Stock Exchange. The Company’s shares are not traded or quoted on any other market
Country of operation
The Company operates in the UK.
The UK City Code on Takeovers and Mergers applies to the Company.
This page contains key management and financial information and has been designed to comply with the requirements of Rule 26 of the AIM Rules on Company Information Disclosure.