MissPap Don't miss Your Pap campaign
Love Islanders Join Misspap’s‘Don't Miss Your Pap’ Campaign, Urging Women, To Attend Their Cervical Screening Testsfor Gynaecology Awareness Month
In honour of GynecologyAwareness month, global fashion brand, Misspaphas collaboratedwith Love Islander’s Faye Winter, Shannon Singh, Amy Day, Priya Gopaldas and AJ Bunker alongside global influencers for it’sDON’T MISS YOUR PAP campaignphase 3.The ongoing campaignwent viral twice this year with heavy support from celebrities including: Jess Wright, DemiJones, Samira Almighty, Elle Brown, Mandi Vakili, Chloe Meadows, Clelia Thoedorou, Courtney Green, Chloe Ferry, Gabby Allen, Cara Delahoyd-Massey,Tanya Bardsley, Seema Malhotra, Holly Hagan, Phoebe and Daisy Tomlinson,Nicole Bass, Jourdan Riane, Jessica Rose, Nicola Hughesand more who proudly captioned Misspap’s life-saving message.
Since the start of 2021, Misspap has been on a mission to reduce the number of missed cervical screening testscreating innovative underwear with 100% of all sales going to Eve Appeal, the leading UK national gynaecological cancer charity. Inspired by cervical cancer survivors, the statement brief sets have been created with comfort and breathability at the heart, with an innovative twist. An added functional flap with popper button detailing is key to its design to provide an easier way for women to be examined. Finished with an elasticated waistband, the knicker pairs a matching sports bra, embossed with the Misspap logo.
Cervical screeningisestimatedto save around 5,000 lives each year and research has shown that 83 per cent of all cervical cancer cases could be prevented if everyone who is eligible regularly attended screening. A shocking 31% of adults have never heard of HPV, the leading cause of cervical cancer.Furthermore, 21,493 people in theUKare diagnosed with gynaecological cancer each year.
Phase 1 and 2 reached over 250 million people with the ‘papset’ selling out in a record 7 minutes. Misspap have vowed to continuespreading its vital message and also won its first ever award for ‘Best Campaign during the Coronaviruspandemic; Misspap are up for a further two more award nominations,something the brand is extremely proud of.To reinforce the message even further, for phase 3,theyhavealso teamed up with talentedgraffiti artist, SNOW GRAFFITI,who has created a bespoke, powerfulvideo telling a story, which is set to go viralon social media.
Phase 3of ‘DON’T MISS YOUR PAP’ launches on the 13thSeptemberat 12pmwith limited edition black and red sets, available at Misspap.comatprice £20,available in sizes 6-24.Misspap will donate 100% of the sales of the Misspap ‘Pap’setsto The Eve Appeal’s Reg. Charity. No 1091708
Important notes to Editor:
The compelling campaign is urging women, trans men, intersex individuals or anyone nonbinary with a cervix, to stay vigilant about their body changes and promote fearless smears.
The Eve Appeal
The Eve Appeal is the leading UK national charity funding research andraising awareness into the five gynaecological cancers –womb, ovarian, cervical, vulval and vaginal.It was set up to prevent gynaecological cancers and save lives by funding ground-breaking research focused on developing effective methods of risk prediction, earlier detection and screening for all of the five gynae cancers. They have played a crucial role in providing seed funding, core infrastructure and project funding in addition to campaigning to raise awareness.
Cervical Cancer
Cervical cancer is a largely preventable disease and can affect people at any age but affects peopleat primarily 30 –45 years of age. In the UK, cervical screening programmes are estimated to save around 5,000 lives each year. Most cervical cancers are caused by human papillomavirus (HPV). HPV is a group of viruses which are extremely common, of which there are more than 100 different types, and a number of these viruses, known as High Risk HPV can infect the cervix and cause no visible symptoms. If the body is unable to clear High Risk HPV,there is a risk of abnormal cells developing, which could become cancerous over time.There is a lot of misinformation and stigma surrounding HPV, it is spread during skin-to-skin sexual contact, which is why it is important to get vaccinated if applicable, and go for your cervical screening, if applicable, even if you have not had penetrative sex. The UK government offers a HPV vaccination to all children at 12-13 years old.Cervical Cancer is the only gynaecological cancer with a national screening prevention programme In the UK, from the age of 25 everyone with a cervix is eligible for screening every 3-5 years, depending on their age.
SNOW GRAFFITI
https://www.instagram.com/snow.graffiti.scott/?hl=en
https://m.facebook.com/story.php?story_fbid=2953030698042998&id=390759860936774
Misspap will launch its DON’T MISS YOUR PAP underwear set for £20 in sizes 6-26 on 27thApril with 100% of proceeds going to The Eve Appeal.
Sources, citations andlinks:
https://eveappeal.org.uk/gynaecological-cancers/cervical-cancer/ccpw2019/cervical-screening-faqs/
https://www.bbc.co.uk/news/health-53059295
http://hrnews.co.uk/the-worrying-statistics-for-womens-health-throughout-the-pandemic/
https://www.thesun.co.uk/fabulous/13774820/one-three-women-missed-smear-tests-covid-lockdown-cancer/