Global womenswear brand, Misspap, makes its rebrand official with the launch its iconic premiumwear featuring US fashion influencer Disco Daydream. The transition will set the tone for Misspap’s new product offering going forward, and is key to its long-term strategy in creating an everlasting ‘forever’ wardrobe.

The new collection features innovative, staple pieces for every occasion, using the highest quality materials. From opulent fabrics to powerful, androgenous, structured silhouettes, Misspap prides itself in producing premium clothing that evoke thought and feeling; every detail is considered and champions the empowered woman.

Inspired by minimal-chic influences, the latest collection prepares consumers to embark on a journey into suedette fabrics, staple denim and luxurious satin with attention to detail being at the core. Think power shoulders, soft tailoring, stunning chaining and fringing in the form of Bermuda suits, ruched dresses, slogan tees and flared trousers. Consisting of figure-enhancing silhouettes to flatter all shapes, the collection features sweetheart necklines, beautiful boning and corsetry detailing in a muted colour palette of black, ivory, grey and nude with splashes of denim-blue.

Misspap’s new direction comes as part of its highly anticipated rebrand, which has led them to become a front-runner amongst its competitors for offering original, premium clothing and accessories; the new approach to unique design, sell-out influencer collaborations and core focus on creating meaningful campaigns has been the catalyst to its newfound success.

CEO of Misspap, Sam Helligso, says of the collection ‘We’ve really raised the bar with our new collections and it’s incredible to see Misspap’s full transformation into a premium label come to life. Every detail in this collection represents our long-term goal in producing iconic clothing, crafted to last a lifetime. Our designs tell a story and I believe that this collection is the making of Misspap. I’m so excited for you to see what else is in store”.

Inspired by the original modern muse, Misspap’s pared back approach brings luxury to the stylish and forward thinking. The Disco Daydream collection with Misspap launches on April 8th 2021

Available at https://www.misspap.com/womens/promo/capsule

NOTES TO EDITOR:

Misspap has made waves in the fashion industry thanks to its successful rebrand this year; each curated collection is representative of its vision of creating high quality, premium, sustainable and iconic ‘wear forever’ clothing. Misspap’s social-first marketing strategy has seen it build customer loyalty and strong brand awareness with over 2.6 million followers on Instagram alone. Influencers including Misse Beqiri, Tia Linekar, Luna Sobrino and Youtube sensation Kaci-Jay are just some of the names who have each co-created an original, sold out collection, catapulting them back to the forefront. Alongside this, the brand boasts a much wider reach via its influencer collaborators with celebrity fans including Dixie D’Amelio, Yris Palmer, Maya Jama and Desi Perkins.