For Immediate Release

Tao Group Hospitality Takes Over Coachella Valley With Weekend-Long Events Featuring Exclusive Musical Performances, Experiential Activations, And Vip Attendees

OVERVIEW: Preeminent global hospitality powerhouse, Tao Group Hospitality made a dynamic return for the 3rd year to Coachella Valley coinciding with the return of music festival season.

The highly anticipated event by Tao Group Hospitality was back for the full weekend, Friday, April 15th – Sunday, April 17th, taking over the stunning Cavallo Ranch property. The events were attended by VIPs such as Jared Leto, Timothee Chalamet, Heidi Klum, Alexander Skarsgård, Teyana Taylor, City Girls, Serayah McNeill and Nicole Scherzinger, and held exclusive performances from Grammy award winner Black Coffee, DJs, Diplo, Lee Wells, Gordo, Chase B., Holographic, Sam Feldt and Ariel Vromen.

Events and brand activations for the weekend:

Tao Desert Nights Presented by Gala Music
As the leaders of an industry-wide paradigm shift, Gala Music brought some of the biggest names in music together (Grammy winner Black Coffee, DJ Holographic, and Ariel Vromen) for an unforgettable night of music and dancing. Guests in attendance sipped specialty cocktails from Casamigos and enjoyed brand activations such as a one-of-a-kind NFT dancefloor from Gala Music, a show-stopping drone show and cannabis-infused bar by Jeeter, and a beauty bar to refresh festival-goers glam from PrettyLittleThing. Additional brand sponsors included: Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, Absolut Vodka.

Tao Desert Daze Presented by PrettyLittleThing
For the first time in the desert, Tao Group Hospitality brought its nighttime experience to the day for a pre-festival event taking place around the property’s freshwater lake. Guests in attendance enjoyed Casamigos custom margarita pouches, rose wine by Miraval, and arepas from Galore, and enjoyed brand activations such as PrettyLittleThing’s exclusive gifting suite with customizable denim pieces on-site, and a Jeeter joint wall and ‘Guess That Strain’ game. Additional brand sponsors included: Casamigos, Rémy Martin, Evian, Red Bull, Vineyard Brands, Absolut Vodka.

Tao Desert Nights Presented by Jeeter 
Tao Group Hospitality closed out day two of Coachella with their Tao Desert Nights Presented by Jeeter after-party. The entertainment powerhouse curated an unforgettable evening for guests that included an aerial drone presentation by Jeeter, and exclusive performances by world-class DJs such as Diplo, Lee Wells, and Gordo. Additional brand sponsors included: Casamigos, PrettyLittleThing, Rémy Martin, Evian, Red Bull, Miraval, Enroot, Vineyard Brands, and Absolut Vodka. 

TAO Beach Pop-Up Experience 
Along with the return of Tao Desert Nights, the group brought their tropical oasis inspired by their popular day club TAO Beach located in The Venetian® Resort Las Vegas. Signature Balinese elements from TAO Beach were incorporated into the ranch and guests were treated to an elevated food experience by the TAO Beach culinary team who were brought in from Las Vegas. Attendees also received the chance to unwind and recover from the festival weekend with a wellness experience from Remedy Place including IVs, ice baths and breathwork and PrettyLittleThing’s gifting suite, and more.  

WHEN: Friday, April 15, 2022 - Sunday, April 17, 2022 

WHERE: Cavallo Ranch 

TAO Beach Pop-Up Experience 

ACCESS TO THE FOLLOWING EVENT IMAGERY BELOW: 

DAY 1  (PHOTO CREDIT: TAO GROUP HOSPITALITY) 

DAY 2 (Tao Desert Daze) + DAY 2 (Tao Desert NIghts)  (PHOTO CREDIT: TAO GROUP HOSPITALITY) 

DAY 3  (PHOTO CREDIT: TAO GROUP HOSPITALITY) 

DAY 1  (Photo by Jerritt Clark/Getty Images for Casamigos Tequila) 

DAY 2 (Tao Desert Daze)  (PHOTO CREDIT: JERRIT CLARK/GETTY IMAGES) 

DAY 3 (PHOTO CREDIT: JERRIT CLARK/GETTY IMAGES) 

ABOUT TAO GROUP HOSPITALITY  

Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. Tao Group Hospitality acquired Hakkasan Group in April 2021. The combined company operates more than 60 entertainment dining and nightlife venues in over 20 markets across five continents and features a collection of widely recognized hospitality brands. These include TAO, Hakkasan, OMNIA, Marquee, LAVO, Beauty & Essex, Avenue, Cathédrale, Wet Republic, Yauatcha, Ling Ling, Sake no Hana, Casa Calavera, Jewel, Little Sister, and more. Tao Group Hospitality is part of Madison Square Garden Entertainment Corp. (MSG Entertainment) (NYSE: MSGE), a leader in live experiences. 

For more information, please contact:  

###