With warm hues and weightless linens, Principles brings an elevated and timeless wardrobe this Spring. Staying true to the brand's DNA of core classic to inspire effortless confidence, the British brand showcases a range filled with pleated summer dresses in jewel tones completed with pussy-bow necklines as well as ice-cream shade two pieces consisting of bomber jackets & structured joggers. ​ ​

With a mix of oversized shirts and colour block tailoring, Principles ensure that each piece delivers both quality and fit. The collection offers monochrome classics with wide-leg palazzo trousers, tailored lined blazers and poplin shirts, to transition from every day to your vacation wardrobe. Adding in pops of colour with statement pieces such as the geometric print jumpsuit, oversized tangerine oversized shirt and cobalt blue suit, Principles really can cater for all this season. The collection starts to drop from the 21st of March, with prices start from £25. ​

Campaign Imagery - https://we.tl/t-8iNxfA1ar2 ​
Cut-out Imagery - https://we.tl/t-gzkKVV4wNR

For more information contact hanna.smith@boohoo.com ​
All products available online at Debenhams.com​

APRIL 2022 - With invitations pending for those summertime events, PRINCIPLES is very excited to announce the launch of their occasion collection, available exclusively at Debenhams.com this April.​

The collection, comprised of classic and timeless silhouettes, includes beautiful high-neck and halter-neck midis, waist enhancing wrap dresses and flattering jumpsuits, perfect to be worn all season. Keeping the brands DNA in mind, the colour palette for this new launch focuses on natural tones such as Khaki, mustard yellow and black with the odd dash of bold print and jewel tones offering a more playful attitude. The range truly is one that will stand the test of time within your wardrobe. ​ Sizes range from 8 to 20 with prices starting at £39​

Cut-out & model images here to download
https://www.debenhams.com/page/principles ​